Mars Wrigley has unveiled its 2023 Christmas range including three new lines for retailers.
Its new products for 2023 are Maltesers Assorted Truffles (RRP: £5.50/200g); Maltesers Christmas Mix (£5.85/240g) and Maltesers Reindeers (75p/29g) in both milk chocolate and mint flavours.
Products returning this year include the Celebrations advent calendar (£11.80/215g) and the M&M’S Santa (£2.99/100g)
Senior brand manager for Christmas, Cybi Capaldi, said: “Confectionery and Christmas are synonymous and as such brands and retailers alike must ensure an attractive and fulfilling range for consumers to enjoy. Mars Wrigley’s well-loved portfolio captures shoppers’ attention with its range of iconic brands in a huge variety of formats, and this year’s NPD is no different. Tapping into Mars Wrigley’s Blockbuster brands and fan favourite formats, we have curated a Christmas confectionery range to surprise and delight shoppers.
“2022 saw a record-breaking year for total grocery Christmas sales, with December passing the £12bn mark for the first time (up 9% YOY) after a unique year of retraction in 2021. This year will be a key moment for retailers to showcase an exciting Christmas line-up to boost sales.
“By bringing back successful launches of Christmas past, combined with a sprinkling of innovative NPD, Mars Wrigley is once again providing retailers with the opportunity to boost their Christmas offering and maximise their sales during what is the most commercially important time of the year.”
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