Malibu Pineapple adds price-mark to RTD cans

Pernod Ricard is adding a new £2.19 price-mark to its Malibu Pineapple ready-to-drink (RTD) format.

It joins the wider Malibu RTD range which includes Malibu Piña Colada and Malibu Cola.

Malibu Pineapple PMP RTD (5% ABV) is available in 12 x 250ml cases at an RRP of £2.19 per can, and will be rolling into national wholesalers including Dhamecha, HT Drinks, Imperial and Parfetts.

Chris Shead, off-trade channel director at Pernod Ricard UK, said: “The cocktail trend continues and the popularity of RTDs has accelerated as consumers seek out convenient formats. Our new Malibu Pineapple PMP pre-mix can will drive presence in impulse, ensuring further visibility in the ‘grab and go’ moment. Two thirds of independent retailers are already stocking PMPs as it gives consumers confidence they are being offered good value, and with Malibu seeing +11.1% value growth we’re confident that our new PMP will accelerate that even further.”