French biscuit brand LU is introducing a new price-marked pack to its LU Le Petit Chocolat range. The new packs are price-marked at £1.69 and have been launched following research by IGD that four-in-five shoppers consider themselves price-conscious.
Charlotte Parkes, senior brand manager for LU at Mondelēz International, said: “Le Petit Chocolat PMP has high potential to bring consumers into the LU brand. With a 32% repeat rate, LU Le Petit Chocolat is proving a success following its launch in the UK in 2021.
“We know shoppers are seeking affordable, delicious treats during challenging times to provide reassurance, with PMPs only set to increase in popularity within the impulse sector. We always strive to support retailers by including our top-selling products as PMPs and the new launch will help further establish the LU brand within the convenience channel, as well as encourage trial of the wider range.”
No comments yet