The Lincolnshire Co-op has partnered with health retailer Holland & Barrett to introduce a range into 28 of its food stores, in a move created to “strengthen health and wellbeing across Lincolnshire and the surrounding area,” it said.
One colleague in each selected store has been trained as a Holland & Barrett Champion, who will be on hand to help customers and answer their questions.
Sarah Hagues, team leader from Lincolnshire Co-op’s Riseholme Road Food Store in Lincoln, said: “I was excited to become a Holland & Barrett Champion because I know how important these products are for our health - I take vitamins myself.”
The new range will improve local access to wellbeing services and ensure customers feel supported with their healthy habits, Lincolnshire Co-op said.
Customers will be able to purchase a variety of wellness products including omega fish oil, collagen tablets and multivitamins for youngsters.
Liam Uzzell, buying manager at Lincolnshire Co-op, said: “We recognise the health landscape is changing and customers are seeking more proactive ways to manage their health, and we’re committed to helping them do this.
“Our partnership demonstrates how we’re supporting healthier communities, by bringing a credible and high-quality range of wellness solutions directly into our stores.”
Guy Farmer, chief commercial officer at Holland & Barrett, added: “By bringing our expertise into more convenient locations, we can help support even more customers on their individual health and wellness journeys with trusted, quality products and knowledgeable colleagues in store.”
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