BEVERAGE BRANDS is targeting the calorie-conscious RTD drinker with Caledonian Cooler, which has 87 calories per bottle.
The drink is a blend of triple distilled vodka and sparkling Scottish water; has an abv of 4%; and contains 1.1 units of alcohol per 275ml bottle.
Caledonian Cooler comes in two flavours; Arctic strawberry and orchard apple and is available in 275ml and 70cl bottles.
The drink is being rolled out this month following trials in bars and Booker depots.
The recommended retail price for the 275ml bottle is
£1.29-£1.39 and between £2.99-£3.29 for the 70cl.
The 275ml bottles will also be available in four packs for £4.49.
The launch will be supported by promotional activity and point of sale material.
TEL: 01242 570 288

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