The Brookfield Group extends its Co-op Wholesale deal by five years

Co-op Wholesale has announced it has just secured a five-year contract extension with its long-standing retail partner, the Brookfield Group.

The new deal reinforces the businesses’ existing 15-year relationship and supports the retailer’s continued growth ambitions across its six-store estate in Yorkshire and Lancashire, the wholesaler said.

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Following a competitive review process, the Brookfield Group chose to extend the partnership while gradually transitioning its store estate to the new Nisa fascia.

All stores will also undergo internal refits to modernise their appearance and to further enhance the shopping experience for customers.

Supply expertise

The partnership will enable the Brookfield Group to continue offering customers competitive pricing, access to the trusted, award-winning Co-op brand range and a wider choice of quality products, supported by Co-op Wholesale’s “retail expertise and supply capabilities,” it said.

Alongside its investment in retail, the Brookfield Group remains committed to supporting local communities through Nisa’s Making a Difference Locally (MADL) charity initiative, which helps independent retailers make charitable donations and support worthwhile causes in the communities they serve.

Paul Webster, partnerships and sales director at Co-op Wholesale, said: “We’re delighted to be extending our partnership with Brookfield Group for a further five years. Over the course of our existing relationship, we’ve worked closely together to support the business as it’s continued to grow, and this extension reflects the strength of that partnership.”

Strong relationship

Umar Patel, director at the Brookfield Group, added: “We’ve been a Nisa customer for over 15 years - throughout that time we’ve built a strong working relationship based on trust, reliability and mutual support.

“As an independent retailer, we understand the pressures facing households in the current economic climate. Our priority has always been to offer our customers quality products at competitive prices, without compromising on service or convenience.

“By continuing our partnership with Co-op Wholesale, we believe we’re well placed to deliver on that commitment, benefiting from its competitive wholesale proposition, extensive product range and the strength of the Co-op brand.

“The convenience retail market is extremely competitive, and we took the opportunity to review all our options. Ultimately, we felt continuing with a company we’ve worked alongside for over 15 years was the right decision. Good business relationships are built over time, and we value the support and understanding Nisa has shown our business throughout that period.”