Lavazza has entered the ‘Coffee to go’ sector, with the launch of its Coffee To Go system.
Each Coffee To Go machine will provide authentic Italian recipes made from 100% Arabica coffee, certified by the Rainforest Alliance in both medium (12oz) and large formats (16oz), served in Lavazza branded paper cups.
The machines have a surface area of 1200mm by 740mm, and are aimed at retail spaces of various sizes, including forecourts, supermarkets and convenience stores. Lavazza will provide branded POS materials alongside each machine to increase visibility and drive awareness and cup sales.
The machines offer espresso, flat white, cappuccino, latte, americano, mocha as well as Pukka organic teas and Thornton’s hot chocolate. The system comes equipped with an inbuilt milk fridge, ensuring fresh milk and quality of flavour every time.
A recent report by Lumina Intelligence highlighted the recent fortunes of the food to go sector including its predicted resurgence over the next two years.