new range

Lantmännen Unibake’s Schulstad Bakery Solutions brand has launched its Signature Fruit Danish Selection, a new range of Danish pastries.

Now available in wholesale, it brings an “on-trend, affordable, artisan, sweet bakery opportunity” to support convenience retailers in maximising their revenue potential.

The range is made up of Morello Cherry & Almond Bakewell; Apple & Cinnamon Custard Square and Rhubarb Madagascan Vanilla Custard & Meringue. The new Signature Fruit Danish Selection is available in a mixed case of 36 pastries (12 of each).

Marketing manager at Schulstad Bakery Solutions Samantha Winsor, said: “Changing lifestyles and an ever-increasing desire for convenience and choice have all played a significant role in the way we consume food. This includes the UK food-to-go market, which is booming and expected to grow by 3.5% to a value of £23bn in 2024, outpacing its pre-pandemic value by 9.3%.

“Danish pastries have long been a staple grab and go food item in convenience stores. Our Signature Fruit Danish Selection range has been designed to drive customer demand and create a premium tiering within the pastry category, tempting consumers to trade up and choose a more decadent treat. The range aims to expand consumption occasions beyond morning sales when 43% of Danish pastries are purchased as breakfast, brunch or a morning treat. The Signature Fruit Danish Selection is also likely to be purchased as an afternoon treat by 20% of consumers, giving it relevance in-store the whole day.”