Lactalis McLelland is introducing a ‘Cheese Tasters’ pack, aimed at the convenience channel.

The pack contains a range of mini-portions of cheeses from leading brands including Seriously Strong, President and Galbani, the pack delivers a cheeseboard to rival any specialist deli offering.

Price-marked at £3, the Cheese Tasters pack contains 12 pieces of cheese, all individually wrapped, across 6 different varieties.

With strong brand recognition across the market, the combined value sales of the three featured brands equates to over £70m in the last year showing the demand that this pack will generate from shoppers (IRI – MAT £ - Total Market – 18.06.16).

Retailers can access the Cheese Tasters pack through all leading convenience wholesalers including Nisa, Budgens, Londis, Costcutter and P&H for availability in store from late November. Cheese Tasters comes in a case size of 8 and retailers are advised to stock it in the middle of their chilled dairy fixture to catch the eye of shoppers who are already thinking of buying cheese. In addition to this, there is the opportunity to increase sales by adding POS to the savoury biscuits and ambient Christmas fixtures advertising that the pack is available in the chiller.

Jason Simpson, convenience channel manager, speaking on behalf of Lactalis McLelland, said: ‘’We know that Christmas is a critical trading period for retailers and with the launch of Cheese Tasters they will be able to offer something new and exciting for their customers. In the Cheese Tasters pack we’re bringing together our great brands and delivering consistently high-quality in the varieties that will add a real wow factor to a consumer’s cheeseboard.’’