KP Snacks HFSS range

KP Snacks has launched its newly reformulated non-HFSS Tyrrells Lightly Sea Salted and non-HFSS Hula Hoops Puft range.

The Hula Hoops Puft range includes Salt & Vinegar, Salted and Grilled Beef flavours and the Tyrrells reformulation has targeted the premium brand’s number one SKU.

Both the reformulated Tyrrells flavour and the non-HFSS Hula Hoops Puft range are rolling out into stores this month, with Tyrrells available as non-HFSS in sharing, multipack and single bag formats. The roll out of these non-HFSS products follows KP Snacks announcing its HFSS brand reformulation strategy earlier this year ahead of the introduction of new legislation in October. The non-HFSS launches will be free from restrictions on location and promotion.

Matt Collins, trading director at KP Snacks said: “We are delighted to be beginning the roll out of our non-HFSS products across our leading brands, with Tyrrells and Hula Hoops Puft just the latest. We are committed to supporting retailers as we approach the introduction of HFSS legislation in October and reformulating and launching tasty non-HFSS products is just one way we’re doing this.”