KP Snacks has announced its Butterkist popcorn brand is expanding the partnership with Paramount+ through a new on-pack promotion running across the portfolio.
The promotion is now live until 22 December and “drives the brand’s association with quality entertainment,” it said.
The promotion gives consumers a month’s access to movies and shows on Paramount+ when they purchase a pack of Butterkist Sweet, Sweet & Salty, Salted or Crunchy Toffee popcorn across its £1.35 pricemarked, sharing and microwave formats.
The latest on-pack promotion builds on an earlier activation with Paramount+, and reinforces the brand’s role as “the perfect snack companion for at-home entertainment.”
Consumers simply purchase a promotional pack, complete a quick form online and input the eight-digit code on their pack to receive a Paramount+ gift code, giving them access to the Paramount+ standard monthlyplan for a month, currently priced at £9.99.
Beth George, senior brand manager at Butterkist, said: “We’re excited to be offering our Paramount+ on-pack promotion across more Butterkist flavours and formats, helping even more shoppers make the most of their big night in.
“Butterkist is the UK’s number one popcorn brand, known for its great taste and its natural association with great viewing occasions. As shoppers continue to spend more time at home enjoying the shows and movies they love, we’re delighted to be offering them a chance to grab a mountain of entertainment on us.”
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