KP Snacks is adding Salted Caramel flavoured nuts to its range of festive KP Nuts.
The new variety is available now with an rrp of £4 and will join existing caddy flavours; Original Salted, Dry Roasted and Honey Roasted.
Matt Collins, convenience sales director at KP Snacks, said: “It is vital that we are constantly reviewing and innovating our offering and tapping into consumer trends. We hope that by launching an on-trend flavour like Salted Caramel, we will drive growth for the category during this important sales period.
”Last year, sales of our nuts doubled at Christmas so we are looking to capitalise on the opportunity again this year by ensuring the new caddies are available to retailers early. We are also supporting the launch with high impact FSDUs to ensure maximum visibility in store.”
The new caddy will be joined by returning festive favourites like KP Frosted Maple Syrup Nut Mix, KP Frosted Honey Nut Mix and KP Cheese Footballs.