Kerrymaid, the Kerry Foods brand, is launching a range of price marked spreads into the convenience sector.
Available now, Kerrymaid Buttery (PMP £1.49 500g), Kerrymaid Spreadable (PMP £1.69, 500g), Kerrymaid Sunflower Light (PMP £1.49, 500g) and Kerrymaid Olive (PMP £1.69, 500g) will all feature competitively price-marked packaging across a comprehensive range. The range has also been given a packaging and design refresh to help the products stand out.
Sally De’Ath, senior national account manager for convenience at Kerry Foods, said: “There is a huge opportunity for a range of quality; competitively-priced offerings from a brand that we believe will resonate strongly with UK shoppers. More than three quarters of UK households – 20 million – buy into this category, and our research shows they are looking for quality offerings at competitive prices from a brand that they know will deliver on taste.”
Free point of sale material will also be available to retailers via Fresh to Store van sales reps and at http://shop.freshtostore.co.uk/pos to help push sales during the launch period.