Kerrymaid, the Kerry Foods brand, is launching a range of price marked spreads into the convenience sector.

Available now, Kerrymaid Buttery (PMP £1.49 500g), Kerrymaid Spreadable (PMP £1.69, 500g), Kerrymaid Sunflower Light (PMP £1.49, 500g) and Kerrymaid Olive (PMP £1.69, 500g) will all feature competitively price-marked packaging across a comprehensive range. The range has also been given a packaging and design refresh to help the products stand out.

Sally De’Ath, senior national account manager for convenience at Kerry Foods, said: “There is a huge opportunity for a range of quality; competitively-priced offerings from a brand that we believe will resonate strongly with UK shoppers. More than three quarters of UK households – 20 million – buy into this category[1], and our research shows they are looking for quality offerings at competitive prices from a brand that they know will deliver on taste.”

Free point of sale material will also be available to retailers via Fresh to Store van sales reps and at to help push sales during the launch period.