Japan Tobacco International (JTI) is increasing the number of rolling papers included within its 50g pouch of Rolling Tobacco (RYO) products from 100 to 120.
The upgrade will apply to all of JTI’s RYO brands – including Amber Leaf 50g (RRP: £43.35), Kensitas Club 50g (RRP: £36.50), Benson & Hedges Blue 50g (RRP: £36.50), Sterling Essential 50g (RRP: £36.50), Sterling 50g (RRP: £38.10), Holborn Yellow 50g (RRP: £38.50), Old Holborn Original 50g (RRP: £45.10).
Marketing director at JTI UK, Lisa Anderson, says: “We’re pleased to be the first manufacturer to offer 120 papers at no additional cost to retailers or their customers. With existing adult smokers continuing to opt for Value and Ultra Value products, this upgrade in quantity increases the value and convenience of our 50g Rolling Tobacco pouches.”
According to JTI, this upgrade allows consumers to be more able to roll an entire 50g pouch without needing to buy extra papers.
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