Jason’s Sourdough has announced its expansion into the dynamic food to go (FTG) category, with the launch of a new range of premium toasties and hot rolls. Building on its rapid success in the bread category, Jason’s Sourdough is taking its bread to new heights by creating a delicious and convenient option for FTG consumers.
The range combines the renowned texture and flavour of its sourdough with innovative fillings and formats and deliver a balance of flavour and crunch, providing a premium experience for both on-the-go and at-home customers. The Sourdough Toastie is available in four flavours, while the Hot Rolls come in three varieties.
Jason Geary, master baker at Jason’s Sourdough, said: “Our sourdough’s unique texture and flavour make it the ideal bread for toasties, and this new range is a fantastic way to bring Jason’s signature quality range to the FTG category. Whether served hot or chilled and heated later at home, these products are crafted to meet the needs of today’s busy consumers while maintaining our high standards of taste and authenticity.”
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