Jameson has unveiled a new premium Irish whiskey called Jameson Crested.
Pernod Ricard UK says the new variant (rrp £29.99 per 70cl bottle, 40% ABV) is set to further increase excitement around Irish whiskey in the UK, which is growing 2.4% in value and 1% in volume.
Available now, Jameson Crested is a triple-distilled Irish whiskey that brings together rich pot still Irish whiskey and grain whiskey, matured in a high proportion of sherry casks, as well as bourbon barrels. The result is a nose of vivid sherry and pot still aromas, a palate of toasted wood, spice and chocolate, and a warm, lingering sherry finish .
Pernod Ricard UK head of marketing Vicky Hoey says: “We are very excited about launching Jameson Crested into the dynamic UK Irish whiskey market as the feedback that we receive from consumers is that they want to increase their knowledge about the heritage of the category in an authentic, personal and meaningful way. Jameson Crested offers discerning drinkers and existing brand fans a completely new taste experience from the number one Irish whiskey, whilst retaining the recognisable smoothness that is distinctly Jameson.”
The new design showcases the product quality; the bottle’s elegant, tapered neck is left uncovered so that the cork can be clearly seen and is complemented by an authentic seal, which gently tears when opened for the first time. The new bottle design is used across the family of Jameson premium whiskeys that celebrates the rich heritage of Jameson, including Jameson Black Barrel.
Jameson Crested can be enjoyed neat, on the rocks or with the gradual addition of water to release its complex flavours. Alternatively, the Jameson Crested & Soda long drink can be mixed in a high ball glass and built over ice using 50ml Jameson Crested Irish Whiskey, a quality bottled soda and a large wedge of orange.