Pernod Ricard UK’s Australian wine brand Jacob’s Creek is offering shoppers a chance to win a trip to the Australian Tennis Open 2017. 

The lucky winner will meet the world’s No.1 men’s singles tennis player, Novak Djokovic and experience an exclusive evening at the Jacob’s Creek Vineyard. They will also receive one of 500 iPad minis, which are up for grabs as part of the on-pack offer.

Running for six months from now, special neck tags will be featured on selected Classic bottles until the end of September. Shoppers must enter their unique code, found on the inside of the neck tag, via the online promotional website:

Entrants will find out instantly if they have won one of 500 iPad minis and will then automatically be entered into a draw to potentially win the tennis trip of a lifetime down-under with a friend, partner or family member. Additionally, the overall winner will have the chance to sightsee around Melbourne and spend a night at the Jacob’s Creek Vineyard with a tasting and dinner.

Pernod Ricard UK head of marketing wine & champagne Toni Ingram, said: “We are confident our new promotion will attract tennis-loving shoppers during the summer months and are anticipating a strong interest from the public to win this exclusive trip. The neck tag will drive stand out at point of purchase in a highly competitive space, drawing consumers to the Jacob’s Creek Classic range with this exciting offer. This promotion also gives us the chance to show our appreciation to all our loyal Jacob’s Creek customers.

“Jacob’s Creek is currently experiencing strong value growth of +3.6% and volume growth of +10.1% (Nielsen Total Off-Trade), across our portfolio and we aim to build on the success with this latest promotion. We are thrilled that one of our lucky customers will be able to experience our collection of wines as well as the world behind Jacob’s Creek when they visit our Vineyard. This will give them exclusive insight into our high quality wine’s beginnings and heritage.”