Jack Daniel's Single Barrel Select Tennessee Whiskey has a new look for greater shelf standout. 

The newly refined bottle takes its cues from a classic decanter with a thick glass base and square shoulders, while the whiskey is matured in the upper reaches of the barrelhouses of Lynchburg, where the climate is intense to create a rich and flavourful whiskey. 

Supplier Bacardi Brown-Forman says: "The label design improves visibility, making it easier to identify on shelf, and better communicates the status of the brand. We encourage retailers to stock up in anticipation of increased demand particularly before Christmas and in order to maximise the profit opportunity."

rrp: £33.99

tel: 01962 762200