Jack Daniel’s is expanding its pre-mix can range and launching new pricemarked packs (PMP).
From August, Jack Daniel’s and Light Cola will be added to the premix range, joining Jack Daniel’s and Cola and Jack Daniel’s Tennessee Honey and Lemonade. All will also be made available at 3 for £5
The popularity of American whiskey is showing no sign of slowing as the Jack Daniel’s pre-mix range continues to outperform its competitors, and value growth of £3.74M in the last year.
54% of convenience shoppers now consider buying pre-mixed drinks and 86% of shoppers state they would trust the price of a pricemarked pack over the shelf price (HIM Study for BBFB March 2016).
Jack Daniel’s has supported its premix offering this summer with activity in 3,359 grocery and convenience stores - targeting the at home drinking occasion. There has also been a greater focus on consumers drinking premix chilled on-the-go, with activity in 4,740 convenience and independent stores.