Jägermeister is introducing a new wrap pack just for c-stores, giving consumers the chance to win one of 30,000 prizes.
The new Ice Cold promotional packs are available now, designed to educate people on how to best enjoy Jägermeister.
The channel exclusive bottles will reveal a unique code when chilled to the optimal temperature of -18 degrees and shoppers can then enter this code online to reveal their prize.
Jägermeister trade marketing manager, Giles Mountford, said: “It’s incredibly important to us at Jägermeister that consumers understand how to best enjoy the product. The new Ice Cold pack has been designed to educate our fans in an engaging way – only revealing the promotional codes when it hits the ideal serving temperature.
“The convenience channel is a key sector for Jägermeister, with the brand outperforming the wider category, so we’re really pleased to launch an exclusive pack offering added value and something unique to both the retailer and of course, shoppers.”
Jägermeister Ice Cold comes in 50cl bottles with an rrp of £14.99 each.