Impulse, the No.1 female body spray from Unilever UK, has teamed up with popstar Charli XCX to launch ‘Impulse Why Not?’
The latest addition to the Impulse Collection comes in 75ml cans (RRP £1.99), boasts a tropical scent and features zesty citrus notes of bergamot, frozen lemon and bitter orange, with an infusion of Earl Grey Tea and natural spices such as nutmeg and cardamom.
The brightly coloured yellow packaging is designed by the English singer and song writer Charli XCX and highlights the citrus notes. The product will be supported with a multi-million pound marketing campaign.
Yasmin Tavassoly-Marsh of Unilever UK said: “We know that consumers are always looking for new and exciting but wearable everyday scents, which is why we’re excited to launch our new limited edition in partnership with Charli XCX.”