Imperial Blu

Imperial has expanded its blu bar range with four new flavours.

It has added Blueberry Ice, Blueberry Sour Razz, Berry Mix and Grape Ice to existing blu bar variants Kiwi Passionfruit, Mango Ice, Banana Ice, Peach Ice, Watermelon Ice and Strawberry Ice, bringing the total range up to 10 flavours.

The blu bar vape range has an MRRP of £5.99 per device, with each blu bar containing 20mg/ml of nicotine in 2ml of e-liquid providing up to 600 puffs and a LED indicator that lights up when in use, along with a compact pocket design for a convenient and satisfying vape experience.

Tom Gully, Imperial Tobacco’s head of consumer marketing UK&I said: “With increased demand for fruity flavours in disposables, we’re excited to be extending our popular blu bar range with four new flavours that directly respond to this trend. With summer just around the corner, more adult consumers are likely to be out and about socialising in the coming months as the weather warms up, so we’d recommend that retailers stock up on these new tasty additions now to tap into the seasonal sales on offer this summer.”