Hovis adds Rustic Bloomers to premium range

Hovis’ Bakers Since 1886 range is to grow with the launch of Rustic Bloomers.

The Bakers Since 1886 Rustic Bloomers collection includes the Rustic White Bloomer, Rustic Seeded Bloomer, and Rustic Granary Bloomer (RRP: £1.90).

Marketing director at Hovis, Claire Parlour, said: “With the total pre-packaged bloomers subcategory now worth £49.5m and showing value growth of 11.6%, shopper demand for premium artisanal inspired products is rising. Through the launch of our Bakers Since 1886 Rustic Bloomers range, we’re directly tapping into this growing trend and providing retailers with the perfect products to drive sales in their stores.”