United Biscuits is celebrating the rugby season with a McCoy’s Rugby Road Trip on-pack promotion.
Manufacturers are working hard to provide a cereal bar suited to every occasion. Tracy West takes a tour of on-the-go bars to afternoon treats
Pepsico has introduced pre-merchandised clipstrips for its four best-selling variants of Walkers crisps: salt vinegar; cheese onion; ready salted; and prawn cocktail.
The ad is part of a £5m media investment
The company boasts a range of 43 pricemarked packs (PMPs) of market-leading personal care and household brands.
The move marks the brand’s biggest investment to date
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