Inspiring the convenience community
United Biscuits is celebrating the rugby season with a McCoy’s Rugby Road Trip on-pack promotion.
Manufacturers are working hard to provide a cereal bar suited to every occasion. Tracy West takes a tour of on-the-go bars to afternoon treats
Pepsico has introduced pre-merchandised clipstrips for its four best-selling variants of Walkers crisps: salt vinegar; cheese onion; ready salted; and prawn cocktail.
Soft drinks brand Gusto is launching two new functional drinks: Super DC Blood Orange and Super DC Blackcurrant & Elderberry.
Yogurt snack Frubes has unveiled a new pack design, ATL campaign, and gift-in-pack promotion.
Premier Foods’ Ambrosia brand is returning to TV screens for the first time in four years, as part of a multi-channel campaign worth £2.5m.
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