Hardys Cans trio

Hardys is to unveil a new canned format in June. The new Hardys Cans will launch in three varietals – Rosé, Chardonnay and Shiraz.

Made from aluminium, Hardys cans (rrp: £2.50) are fully recyclable, re-enforcing Accolade Wines’ long-term commitment to sustainability and reducing its overall impact on the planet.

Lindsay Holas, brand manager at Accolade Wines, said: “The cans format opens the doors to a whole host of drinking occasions and audiences. Offering a convenient and easily recycled option, we’re expecting the cans to be a hit at festivals in the next few months, whilst also performing well in retail, with their compact size making them perfect for picnics and outdoor summer occasions.

“Hardys Cans uphold the same taste and quality as our standard full-sized formats and following on from our new TV advert and marketing campaign, we’re sure they will be a hit with consumers this summer and beyond