Grenade is hoping its new Snacking Revolution campaign and nationwide tour will increase healthy snacking sales for retailers.

The campaign and tour, which is aiming to educate shoppers on health, kicked off in Birmingham this week. The activity is designed to capitalise on the growth of the snacking category and will run throughout 2019.

Snacking is currently estimated to be worth around £18 bn in the UK, with 45% of shoppers looking to change their eating habits by turning to healthier options (The Thinking House August 2018).

Alan Barratt, ceo and founder of Grenade (pictured right), said: “It’s important manufacturers and brands respond to consumer demand for healthier alternatives that use less sugar or even sugar alternatives, as well as boost the nutritional value of their products by adding protein. In addition, people’s lifestyles are now much busier and there’s a high demand for healthy snacking products that keep them fuller for longer whilst providing optimum nutrition.

“Thanks to our Snacking Revolution campaign, which will be making its way around the country this year, more and more consumers will become switched on to the fact that nutritious and appealing snacks do exist and that healthier eating doesn’t ever have to be boring.”