Home baking brand Green’s is launching new cookie and cake mixes in time for the Halloween season.
The new products will be rolled out across Nisa, Scotmid Co-operative and convenience stores next month. The range will be supported by an integrated PR and social media campaign.
The campaign will encourage consumers to share photos of their best Halloween bakes on the Green’s Facebook, Instagram or Twitter pages, using the hashtag #GreensHalloweenBakes.
To reward consumers for sharing their photos, three entrants will win a hamper of Green’s products, including the new Halloween mixes. The competition will run from October 17 until October 31.
Rob Allardyce, marketing manager for Green’s, said: “We are delighted to be launching our new Halloween Cakes and Halloween Cookies mixes. We have tested and tasted a variety of ingredients, and we believe that our new products will give our customers the opportunity to bake the most haunting Halloween treats at home.”
The Halloween cookies mix (rrp £1) and Halloween cakes mix (rrp £1.49) are both made with natural ingredients and no artificial colourings.