Ginsters has announced the Ginsters Meat Club, its first ever meat snacking range.
The new 100% British chicken breast snacks are available from 4 March in cases of 12, as 60g grab bags and 55g skewers, in either BBQ Chicken or Tandoori Chicken – the most popular flavours in meat snacking - with an RRP of £1.89 for the skewers and £1.59 for the bags with a trial price of £1.59 and £1.29.
The launch will be supported by an extensive marketing campaign, which will reach 10 million consumers over four weeks. As well as ATL activity, a full range of POS, shopper marketing initiatives and social media will drive awareness and trial.
Sales and marketing director Linda Evans said: “Meat snacking is an increasingly profitable sector in convenience, and there’s a big opportunity for retailers to attract new customers and drive incremental sales by stocking the new Ginsters Meat Club range. Growing 10% year on year, the meat snacking sector is currently worth £108million, and Ginsters has identified an opportunity to tap into this growth and give retailers a new profit stream with a quality offering aimed primarily at adults looking for convenient and healthier snacking solutions.”