Trade Asset New Identity

Ginsters has unveiled a major change to its pack identity across its portfolio.

Created by brand identity agency Bloom, the new-look packs are set to hit shelves from 30 August 2023.

The brand predicts that the investment in the new identity will drive growth and increased penetration for the brand, via recruitment of new shoppers wanting a delicious, quick, and nutritious meal solution and inspiration to try the tasty new packs at shelf. The design aims to drive education about provenance and ingredients, delivering higher consumer brand associations such as ‘quality ingredients’ and ‘tastier than other brands’.

Commenting on the new design, brand identity agency Bloom said: “Our Design and Illustration team created a world of colourful Cornish attitude. The illustration draws inspiration from Ginsters heritage and the west-country landscape. We’ve captured the brand’s core taste and quality along with its warm, unique Cornish personality. With a new vibrant colour palette, delicious photography and illustrative assets, the bold new identity is quintessentially Cornish and unmistakeably Ginsters.”

Ginsters marketing director Emma Stowers added: “We believe our bold new brand identity will excite our retail partners and will help build on Ginsters position as the beacon brand for the category. The new design delivers standout and visibility which in turn will benefit the category by attracting more shoppers to the fixture, while also making the portfolio easier to shop, which will aid conversion – a win-win situation for all”.

Topics