Nestlé Confectionery is targeting mums with retro Rowntree’s Fruit Bottles. Available in a 45g impulse bag (rrp: 48p) and a 150g sharing bag (rrp: £1.29), the products will be ready for retailers to order from April 2. They contain 25% fruit juice and no artificial colours, flavours or preservatives. “We recommend dual siting with magazines, such as gossip weeklies, for extra sales,” says trade communications manager Graham Walker.”

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