Try Me Frozen 3 packs

Frubes’ Freeze ‘Em campaign is back for 2024.

The campaign encourages consumers to try freezing their Frubes and is supported with its biggest-ever investment to which includes three limited-edition packs, new jokes, summer sampling, stand-out experiential, media, social and PR support. The ad campaign will run across media and social and Frubes will be working with key influencers to raise the profile of the brand as the weather warms up and encouraging this alternative eating occasion.

A stand-out Frubes experiential campaign will be hitting family friendly events over the summer months with the aim of giving out 60,000 samples and a new on-line game has been developed to engage with the Frubes core consumer.

Head of marketing at Yoplait UK Ewa Moxham said: “Last year’s Freeze ‘Em campaign was hugely successful. We saw 34% more consumers purchasing Frubes during the campaign period and this year we are making the activation even bigger so we expect to drive even more consumers into the brand.

“Frubes is the only yoghurt brand in a tube and the only one to offer the versatility of being able to freeze. Our campaign kicks off this month and runs until August so we’d encourage our retail partners to stock up and stay stocked up as Frubes is going to be a great demand!”