Fresh Food For Now Company launches premium offering

Fresh Food For Now Company has added a premium selection of sandwiches, wraps and salads to its range.

Designed to provide retailers and food service vendors with a “high-end product in blank, sleek packaging to offer a fresh, made in-house feel”, the range’s ingredients focus on provenance and quality.

The range includes Cheddar Ploughman’s, BLT, Tuna Salad, Ham and Cheese, and Club sandwiches. The wraps range is made up of Chicken Caesar, Saag Aloo Khobez, Green Chickpea and Falafel while the premium salads range features Chicken Caesar, Tomato Pasta and Feta, Vegan Tabbouleh, and Mixed Grain varieties.

Head of customer marketing at Fresh Food For Now Wayne Greensmith said: “We understand the evolving preferences of today’s consumers, who seek not only delicious flavours, but also a sense of authenticity in their food choices.

“Our new unbranded range has been carefully designed to provide stockists with a range that not only meets but exceeds the expectations of today’s consumers. This range will elevate the overall dining experience by offering a blend of distinctive flavours and quality ingredients, giving every customer a great tasting, fresh product that feels authentic and premium.”