Juul Labs UK has expanded the flavour portfolio for the JUUL2 system, introducing new Mango, Apple, Watermelon and Lychee pod flavours.
The new portfolio will be rolled out across the UK from 3 October through major retailers, wholesalers, convenience stores, and on the juul.co.uk website.
Two-pack pods will be sold across all channels, with four-packs available at select key accounts (RRP/RSP: Starter Kit (which contains Virginia Tobacco & Crisp Menthol) £9.99, Device Kit £6.99, Refill Kit 2-pack £6.99, Refill Kit 4-pack £13.99). Retailers can contact their Juul Labs representatives for point-of-sale materials.
Managing director of Juul Labs UK, Melissa Wisdom, said: “Our carefully-curated, focused portfolio of tobacco, menthol, and new single-fruit flavours has been designed to help adult smokers accelerate their switching journey.
“Juul’s priority remains providing a high-quality, effective, and responsible alternative for adult smokers. Our updated portfolio is a testament to our dedication to ensure every product in our portfolio serves our core mission.”
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