From being a sweetshop favourite through to its very latest Sour Apple & Raspberry innovation last year, iconic liquorice ambassador, Flyers, is proving that even eight decades on it still has so much more to offer.
Unlike its peers, Flyers is a two-textured market leader, whose distinct ‘magic-in-the-middle’ mantra allows it to be easily differentiated from the crowd, with an intensely flavoured format which includes distinct sherbet crystal cores.
These have helped Flyers become one of the leading sellers within Amazon’s online liquorice collection (146% growth year-on-year) a precursor to its new five-strong, 75g gift pack that is to launch on 26 September 26.
The new £9.99 gift pack includes Cherry, Sour Apple & Raspberry, Original Mixed Fruit, Strawberry and a Sour Mix Pack.
Since becoming part of confectioner Stockley’s estate in 2018, Flyers has enjoyed a period of renewed energy, investment and innovation, breathing fresh life into a category that could easily have remained firmly rooted in nostalgia.
Stockley’s added that in an increasingly crowded confectionery market, liquorice has something many categories would envy: a flavour that fosters clear opinions.
No comments yet