Pladis has rolled out a new and improved recipe for Go Ahead Fruit Slices.
Go Ahead non-HFSS Fruit Slices will be available in three flavours – Apple, Forest Fruit and Raspberry – in multipacks of 5 (5x43.6g). The product is available now across multiple retail, convenience and wholesale (RRP: £1.59). Each individually packaged portion comes in at an average of just 54 kcals per slice.
“With a heightened nationwide focus on health, more and more shoppers are actively seeking snacks which deliver on both taste and health credentials,” said Charlotte Priest, senior brand manager – Go Ahead at Pladis UK&I. “This means that now, more than ever, Healthier Biscuits represent an attractive and scalable growth opportunity for retailers.”