This Autumn, Ferrero is bringing back a selection of festive favourites, as well as introducing a premium advent calendar from Thorntons.
The Best of Thorntons Advent Calendar (265g, rrp £14), features a selection of its most loved flavours from Classic, Continental and Thornton Pearls in milk, dark and white chocolate.
Also launching in time for Christmas 2022, is a Thorntons Pearls Mixed Selection (283g, £7). This follows the successful launch of Thorntons Pearls last year, which added £1.8m RSV to the category over Christmas alone (Nielsen). The new assortment box will strengthen the range with this larger format that contains three flavours: Salted Caramel Sensation, Hazelnut Delight and new Brownie Deluxe.
The Thorntons total portfolio is worth £65m, reaching one in every three households (Kantar) Kantar | 52 w/e 21 Dec 2021. Its success continues momentum over the Christmas period with its Thorntons Continental box remaining the number one SKU by value in special gifting occasions (Nielsen), as well as the Thorntons Classic range which has been growing steadily since its relaunch in 2019.
The firm also has high hopes for its Pralines range, which includes Rocher, Collection and Raffaello. Last year the Pralines segment witnessed strong Christmas performance with significant growth coming from the Rocher brand as its T24 grew +4% in value to £22.4m (Nielsen), making it the number one SKU in the classic boxed category (Nielsen).
Another favourite, the Grand Ferrero Rocher, delivered over £1.8m in value sales during Christmas 2021 (Nielsen) Nielsen; Christmas Confectionery: data up to 25.12.21 and is now the number three SKU in moulded novelties (ibid), will also be returning to continue to drive premium growth into the category this festive period.
Meanwhile, the Kinder Bueno Advent Calendar quickly became the number one NPD within advent calendars, achieving £1.5m in its launch last year (ibid), and will be making a return this season.
Overall, Christmas confectionery grew +4.3% with almost every segment in growth (Nielsen). The lead up to Christmas presents a great opportunity for retailers as shoppers continue to look to premium brands to mark the festive season, claims the company.
Jason Sutherland, UK & Ireland sales director at Ferrero UK, says: “Although our core range is available all year round, our Ferrero Rocher and Thorntons ranges make great gifts during seasonal occasions. As well as well- known and loved favourites, like the Kinder Bueno advent calendar and Grand Ferrero Rocher, we have some new products such as the Best of Thorntons Advent Calendar and Thorntons Pearls Mixed Selection, giving shoppers even more choice within the premium chocolate segment when it comes to gifting and sharing with friends and family.”
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