Later this month, jam brand Fearne & Rosie is to add a new Seedless range to its successful product portfolio.
Available in two flavours - Raspberry and Strawberry, the new Seedless Preserve represents the first reduced sugar seedless range of its kind.
Initially available online and carrying an RRP of £3.50 for a 310g jar, the NPD will be available to independents via wholesalers from February.
Made with all-natural ingredients and absolutely no seeds, the vegan-friendly no added concentrate seedless preserves are pitched as “perfect for stirring into porridge, smoothing over warm buttered toast or spooned into yogurt and sprinkled with granola.”
Rachel Kettlewell, Fearne & Rosie founder, said: “Launching our new seedless jam range feels like a natural next step for the brand.
“We’ve taken two of our flavour favourites and made them seedless, while keeping everything else our customers know and love exactly the same.
“The seed debate can divide opinion, so we thought it was time to make sure there was something for everyone. Seedless is 14% of the category and we’re excited to provide a fruit filled, lower sugar option for consumers. As a brand, we’re focused on continuing to bring energy and excitement to the category by offering delicious, ‘better-for-you’ choices.”
No comments yet