Burton’s Biscuit Company is introducing a Halloween biscuit range for 2015 which also features an on-pack promotion.

The range, which will only be available between September and November, includes four Cadbury Biscuit products: Cadbury Screme Egg Biscuits (rrp £1.79) Cadbury Mini Animals Halloweenies (rrp £1.89) Cadbury Halloween Mini Fingers, (rrp £1.89) and Cadbury Trick or Treat biscuit assortment (rrp £4.49).

Burton’s has also partnered with Hotel Transylvania 2 in an on-pack promotion to run across all of its Halloween products throughout the period.

The promotion offers shoppers the chance to win a star prize family holiday for four to Transylvania, as well as runner-up prizes including DVDs and Sony electronics. In-store and retailer activation will also back the campaign.

David Costello, head of customer category management at Burton’s Biscuit Company, said: “Halloween is a hugely popular seasonal event, and biscuits have become an integral part of this annual celebration.

“With this fantastic Hotel Transylvania 2 on-pack promotion and the addition of Cadbury Screme Egg biscuits, the Burton’s Halloween range is sure to drive sales for retailers during this key seasonal period.”

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