Bacardi-owned Eristoff vodka has unveiled two new ready-to-drink (RTD) cocktails.
The new variants Pink It Up! and Passion Star! have been launched in 250ml cans at a RRP of £2.
Bacardi said the move comes in response to an emerging consumer demand for berry and tropical flavours.
Pink It Up! is made with Eristoff vodka mixed with lemonade and strawberry and Passion Star! is made with Eristoff vodka mixed with soda and passionfruit.
Sharon Kearney impulse controller for Bacardi said: “Staying in will be as popular as going out this festive season. Shoppers looking for a cocktail experience at home without the hassle of making it themselves are buying RTDs. For more than 160 years, Bacardi has been creating drinks which put quality and taste first and RTD cocktails are no different.”
No comments yet