The English Cheesecake Company is set to roll out festive limited-edition boxes of its Luxury Vanilla Cheesecake with Lotus Biscoff in the run-up to Christmas.
Featuring a play on the company’s logo, the Christmas tree featured on pack not only signifies a special edition, but that there could be a Christmas gift hidden inside in the form of a lucky ticket.
Encouraging customers to ‘Leave dessert to us this Christmas’, those lucky enough to find the limited-edition packs will be entitled to select a 9” cheesecake of their choice from the company’s website to be delivered in time for Christmas or at an alternative date of their choosing.
The festive packs will roll out nationwide into retailers including supermarkets, farm shops and independent retailers in the next few days.
Sales director at English Cheesecake Company, Nic Cooke, said: “This year we are encouraging consumers to relax and ‘Leave dessert to us this Christmas’ and what better way than by giving customers a chance to win a cheesecake of their choice. Not only will the packs stand out on shelf during the festive period, but they also allow us to give something back to our loyal customers!”
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