Following its launch last summer, Energy One Lite has gained a listing with Leeds-based Valli Forecourts.
With just 50 calories per 250ml can, Energy One Lite (RRP £1.35) meets growing demand for energy drinks with reduced sugar formats.
Founded by Marion Barnaby and Peter Knoflach, two leading lights within European motorsport, Energy One seeks to tackle fatigue, improved focus and enhance alertness. The drink is packed with 4 beneficial B vitamins (B3, B5,B6 & B12) and a blend of spring water and syrup.
Barnaby said: ‘The speed with which Energy One has secured global traction in established energy drinks markets as diverse as Austria, Hong Kong and Germany is nothing short of miraculous, with another 8-9 markets close to sign-off. Here in the UK Energy One has secured its first partner, Valli, a forward-thinking forecourt operator who sees the significant opportunity associated with being an ‘early adopter’ of a young category disruptor promoting cleaner taste and a stylish Lite variant.
For every can of drink sold, Energy One makes a donation to The Racing Heroes Charity.
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