P&G has unveiled its first ever range of dry shampoos across its Aussie, Pantene and Herbal Essences brands.

The Aussie Miracle Dry Shampoo range contains jojoba seed extract, used by indigenous Australians as a natural hair conditioner. The Herbal Essences range come in herbal scents and the Pantene formula contains Panthenol to smooth hair.

The launch is being supported by a £2m media spend which spans print, digital, outside and TV advertising.

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