Doritos is giving convenience retailers to win an unforgettable VIP experience with its latest on-pack promotion.
With a once-in-a-lifetime Hot Lap experience with the Mercedes-AMG PETRONAS F1 Team up for grabs, alongside tickets for themselves and a plus one to attend the Formula 1 Pirelli British Grand Prix 2026, Doritos is offering the channel a chance to experience the thrill of one of the UK’s biggest sporting events first-hand.
Through this promotion, PepsiCo is encouraging retailers to stock participating Doritos PMP products to maximise visibility and impulse purchases during key race moments. PMP formats continue to support retailers in capitalising on demand for bold-flavoured snacks over the summer sporting months, with Doritos’ promotion also giving them the chance to win a money-can’t-buy prize.
Running from 1 June to 12 June, independent retailers can enter by purchasing three cases of participating Doritos products and uploading their receipt to the *shopt app. Participating products include Doritos Chilli Heatwave 70g PMP £1.35 RRP, Doritos Cool Original 70g PMP £1.35 RRP, Doritos Tangy Cheese 70g PMP £1.35 RRP, Doritos 3D Crunch Sizzling Steak 70g PMP £1.35 RRP, Doritos 3D Crunch Nacho Cheese 70g PMP £1.35 RRP and Doritos Extra Flamin’ Hot 70g PMP £1.35 RRP. Entrants will be entered into a prize draw for the chance to win.
Wholesale controller at PepsiCo, Ed Merrett, said: “We’re always looking for new ways to create excitement for our retail partners and reward them for supporting our brands. Doritos is a brand rooted in boldness, energy and excitement, making this high-speed incentive the perfect fit for our latest retailer promotion.
“Alongside this, we know summer sporting occasions are a key opportunity for retailers to drive sales, with shoppers looking to pick up their known and loved savoury snacks ahead of watching the action at home. This promotion gives retailers the perfect reason to also trial our new Doritos 3D Crunch range ahead of key viewing moments, while entering for a chance to win the ultimate reward and experience the thrill of Silverstone first-hand this July.”
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