Dole rebrands range with ‘no added sugar’ and ‘vegan friendly’ messaging

The Dole Sunshine Company has unveiled a redesign across its fruit in juice and fruit in jelly range.

Alongside the new design, the packs will now feature a clear ‘no added sugar’ message on the fruit in juice packs and ‘vegan friendly’ claim due to a recipe change for their fruit in jelly range.

This change comes following a recent survey by StreetBees of nearly 50,000 consumers which showed that the number one attribute sought when deciding on what to eat and drink was ‘no added or low sugar’ content.

UK sales director at the Dole Sunshine Company, Andrew Bradshaw, said: “The pandemic has made consumers more aware of their health and more conscious of what they put in their bodies, so snacks that can be considered healthy but indulgent have grown in popularity and will continue to do so. With that in mind, we’re excited to introduce these vibrant new packs to market, which we’re confident will offer great standout on shelf, and give consumers the reassurance they need that they will be eating something which is both delicious and healthy. When it comes to snacking, fresh fruit can sometimes be considered a bit virtuous or perhaps not the most exciting option, so we wanted this new packaging to remind our consumers that our fruit snacks provide all the health benefits of fresh fruit but at a low price and in a format which is delicious… in fact they are totally dole-icious!”