Cuban rum brand Havana Club is keeping things cool with its summer on-pack promotion offering consumers the chance to win Smeg fridges. The brand has teamed up with UK urban artist Remi/Rough to turn three Smeg fridges into pieces of art. Some...
With all of the food taken care of for your customers, it’s important not to neglect the lucrative alcohol side of things. A combination of last summer’s World Cup and fine weather fuelled a 5.2% increase (IRI total off trade) in the off trade beer market during the four weeks…
Halewood International has signed a strategic alliance with Whitley Neill Gin which it hopes will secure it a significant slice of the 266.4m gin market in the UK.
Lucozade Revive is to be featured in a £2m marketing campaign starting this month.
Nomadic Dairy has launched Yogurt+, a range of twenty yogurts and yogurt drinks across four formats that are boosted with 100% of an adult’s vitamin D.
Thai Dragon has expanded into noodles with the launch of two new lines.
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