DIAGEO GB is extending the partnership between Gordon’s gin and Gordon Ramsay over the festive period.

● Activity includes an on-pack promotion exclusively for convenience retailers, which offers customers the chance to win a DVD featuring ‘the perfect serve’ of Gordon’s gin, presented by Gordon Ramsay.

● The company says a significant proportion of its £7.1m investment in the marketing of Gordon’s will go towards Christmas promotion. ● Other activity includes sponsorship of the Taste of Christmas exhibition and two of Gordon Ramsay’s TV programmes.

Tel 0845 751 5101