FRijj, flavoured milk brand from Dairy Crest, has relaunched its premium milkshake range FRijj Supreme.
The new refreshed FRijj Supreme range is rolling out in stores now. It includes Honeycomb Chocolate Swirl, White Chocolate and Rasberry Swirl, Sticky Toffee Pudding and Banoffee Pie. Each Supreme drink has undergone a full recipe refresh to make them more indulgent. It is supported by an on-pack flash to help create stand out on shelf.
Laura Sheard, head of marketing at Dairy Drinks, said: “We have listened to the feedback from our consumers and have delivered a product that allows for a more indulgent drinking experience, in line with their changing demands.”