Concha y Toro UK is extending its portfolio of wine-based spritz drinks with the launch of a canned range from new brand O’jos.
Launching in a 250ml format across the convenience channel from 13 May, the new line-up consist of two variants: Rosé with Cranberry & Pink Peppercorn; and Chardonnay with Rose & Raspberry.
Each drink has an abv of 5.5% and fewer than 133 calories per can (rrp £2 each). The range uses a base of Chilean wine, blended with a selection of natural flavours.
The O’jos drinks will be available from wholesalers AF Blakemore, Dhamecha, and Bestway, with more listings to follow from mid-May. The launch is being supported by a raft of PR and sampling activity, designed to build the profile of O’jos.