Comfort has introduced new  tuberose and vanilla fragrance to its luxury laundry category.

The fragrance has been blended by perfume experts to appeal to consumers who are looking for incredible freshness while also featuring fragrance technology, combining a floral scent that blends warm notes of vanilla flower with the sweetness of tuberose.

The new fragrance is rolling out now across all channels and encourages consumers to trade up to a more premium product. It will be available in a 1.16L bottle (rrp £3.30) providing consumers with up to 33 washes and delivering long lasting freshness.

Comfort brand manager Fernanda Tubini-Roberts said: “We know that consumers are always looking for new scents and products which deliver indulgent fragrance throughout the day. Comfort Creations Tuberose & Vanilla Flower has been designed to tap into this consumer demand, whilst also leaving clothes incredibly soft.”