Treasury Wine Estates has launched a new coffee-blended wine to its 19 Crimes range.
The Deported Coffee Infused Red wine will be available from April across grocers, independent retailers and in wholesalers with an RRP of £10.
With this new launch, 19 Crimes introduces a new member, Thomas Delany, into the cast of roguish characters, who will be the face of the new bottle. The blend is infused with a dash of freshly roasted Colombian cold brew coffee.
Head of marketing EMEA at Treasury Wine Estates Ben Blake said: “As the UK’s #1 Millennial Wine Brand, 19 Crimes has been a key focus area for us as it continues to perform strongly and drive disruption in the wine category.
“Consumers are constantly looking for new and exciting products within the category and we’ve seen that under 35’s are intrigued by wine fusion products3 whilst 55% of global consumers say they’re interested in trying the newest flavours and fragrances4. By blurring the categories and crossing into new territories, we’re confident this new proposition will ignite consumers interest to further discover the category and try new flavours and innovations.”